In his international bestseller book “The Happiness Advantage,” positive psychology researcher, author, and “Ted-talker,” Sean Achor said “…give yourself an immediate competitive advantage by focusing on all the reasons you will succeed [and have succeeded], rather than fail. Remind yourself of the relevant skills you have, rather than those you lack.”
After 22 years as a chief executive for several credit unions in California, James McHale joined financial technology leader Baker Hill this past April, he says, “to make sure analytics are not paperweights in an executive’s office.”
It seems like only a few years ago Generational Marketing and the coming of the millennial segment was all the buzz in the financial services industry. Boomers are steadily entering into retirement. Generation X is assessing how to retire debt, downsize and monitor their investments. Gen Y – the Millennials—are now flexing their financial muscles. Is your institution attracting and retaining this valuable generational segment? Do you have the analytics and strategies in place necessary to communicate and create the right experience?