How Can You Apply Analytics to Your Institution’s Marketing Efforts?

Posted on March 2, 2018 at 3:00 PM by Baker Hill

By now, a majority of financial institutions recognize that marketing initiatives can and should be based on data, not guesswork. According to Capgemini, more than 60 percent of financial institutions in North America believe that big data analytics offers a significant competitive advantage and over 90 percent believe that successful big data initiatives will determine the winners of the future. Yet, many institutions still struggle to apply big data analytics to their marketing strategies. In fact, the same Capgemini study revealed that 63 percent of financial institutions are still in the exploration or experimentation phases of applying big data to initiatives within their organization.

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Positive Vibes: Unwinding 2017

Posted on January 4, 2018 at 2:00 PM by Josh Thompson

In his international bestseller book “The Happiness Advantage,” positive psychology researcher, author, and “Ted-talker,” Sean Achor said “…give yourself an immediate competitive advantage by focusing on all the reasons you will succeed [and have succeeded], rather than fail. Remind yourself of the relevant skills you have, rather than those you lack.”

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Analytics in banking: big data, bigger results

Posted on December 7, 2017 at 11:00 AM by Baker Hill

After 22 years as a chief executive for several credit unions in California, James McHale joined financial technology leader Baker Hill this past April, he says, “to make sure analytics are not paperweights in an executive’s office.”

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