Strengthening Your Marketing Tactics: A Year-End Review of Campaigns to Find Areas of Improvement

Strengthening Your Marketing Tactics: A Year-End Review of Campaigns to Find Areas of Improvement

The end of the year is quickly approaching – did your financial institution successfully use its customer data to the fullest this year? If not, now is the time to assess your institution’s current data analytics and marketing strategy to determine which areas are lacking support and which areas need extra attention in order to […]

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Don’t Let Poor Use of Data Poison Your Financial Institution’s Brand

In this digital age, consumers are constantly exposed to thousands of advertising messages and similar-appearing brands each day – making it extremely important that financial institutions are going above and beyond to promote a brand that stands out within the space and among their competitors. To gain and retain customers, financial institutions should be providing […]

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Three Steps You Can Take to Maximize Your Brand Awareness

Three Steps You Can Take to Maximize Your Brand Awareness

A top concern among organizations across industries is a lack of brand awareness, which is the degree of familiarity consumers have with a specific brand. It is what allows an organization to differentiate itself from its competitors, build an audience and ultimately, acquire new customers. Your financial institution likely has great things to offer, but […]

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