Digital Marketing Critical in 2019… and it Starts with Superior Data Analytics

Digital Marketing Critical in 2019… and it Starts with Superior Data Analytics

The marketing strategies of before no longer cut it. With advancements in technology and a rapid movement to an Internet-connected era, organizations across all industries are shifting gears and looking into digital strategies that align with consumer expectations and position them more competitively. Financial institutions are no exception to this digital shift, however, many credit […]

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Millennials from Y to Z

Having grown up as the third child of four, I was frequently accused of being the “favored” one because, unlike the others, I never got into trouble. Little did my siblings know, my “favored” status was a direct result observing their actions and subsequent repercussions. I would take note of their mistakes and avoid the same pitfalls they had experienced. It served me well. One interesting […]

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Strengthening Your Marketing Tactics: A Year-End Review of Campaigns to Find Areas of Improvement

Strengthening Your Marketing Tactics: A Year-End Review of Campaigns to Find Areas of Improvement

The end of the year is quickly approaching – did your financial institution successfully use its customer data to the fullest this year? If not, now is the time to assess your institution’s current data analytics and marketing strategy to determine which areas are lacking support and which areas need extra attention in order to […]

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