Maximize Your Potential with Data Analytics & Omnichannel Marketing

Over the last five years, total deposits at community banks and credit unions fell by 7.5 percent, while large, national banks experienced big gains. Consequently, without deposits, community financial institutions are further challenged with having the capital to fund loans. Overall, they are losing out to their competitors. This challenge is further compounded by outdated […]

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Digital Marketing Critical in 2019… and it Starts with Superior Data Analytics

Digital Marketing Critical in 2019… and it Starts with Superior Data Analytics

The marketing strategies of before no longer cut it. With advancements in technology and a rapid movement to an Internet-connected era, organizations across all industries are shifting gears and looking into digital strategies that align with consumer expectations and position them more competitively. Financial institutions are no exception to this digital shift, however, many credit […]

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Millennials from Y to Z

Having grown up as the third child of four, I was frequently accused of being the “favored” one because, unlike the others, I never got into trouble. Little did my siblings know, my “favored” status was a direct result observing their actions and subsequent repercussions. I would take note of their mistakes and avoid the same pitfalls they had experienced. It served me well. One interesting […]

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