Maximize Your Potential with Data Analytics & Omni-Channel Marketing

Over the last five years, total deposits at community banks and credit unions fell by 7.5 percent, while large, national banks experienced big gains. Consequently, without deposits, community financial institutions are further challenged with having the capital to fund loans. Overall, they are losing out to their competitors. This challenge is further compounded by outdated […]

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Millennials from Y to Z

Having grown up as the third child of four, I was frequently accused of being the “favored” one because, unlike the others, I never got into trouble. Little did my siblings know, my “favored” status was a direct result observing their actions and subsequent repercussions. I would take note of their mistakes and avoid the same pitfalls they had experienced. It served me well. One interesting […]

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Strengthening Your Marketing Tactics: A Year-End Review of Campaigns to Find Areas of Improvement

Strengthening Your Marketing Tactics: A Year-End Review of Campaigns to Find Areas of Improvement

The end of the year is quickly approaching – did your financial institution successfully use its customer data to the fullest this year? If not, now is the time to assess your institution’s current data analytics and marketing strategy to determine which areas are lacking support and which areas need extra attention in order to […]

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