Are You Ready For Gen Z?

Millennials’ time in the spotlight is coming to a close as a new generation gains spending power and fiscal prominence. Gen Z, which includes individuals born between 1995 and 2012, is positioned to become the largest demographic of consumers by 2020 with an expected $29 to $143 billion in direct spending power, according to FutureCast. This […]

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Maximize Your Potential with Data Analytics & Omni-Channel Marketing

Over the last five years, total deposits at community banks and credit unions fell by 7.5 percent, while large, national banks experienced big gains. Consequently, without deposits, community financial institutions are further challenged with having the capital to fund loans. Overall, they are losing out to their competitors. This challenge is further compounded by outdated […]

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Millennials from Y to Z

Having grown up as the third child of four, I was frequently accused of being the “favored” one because, unlike the others, I never got into trouble. Little did my siblings know, my “favored” status was a direct result observing their actions and subsequent repercussions. I would take note of their mistakes and avoid the same pitfalls they had experienced. It served me well. One interesting […]

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