In previous blogs, we discussed banking and Baby Boomers and Gen X-what each generation wants and doesn’t want in their financial institution relationships. Not surprisingly, both generations are tech users with unique financial needs. Now, let’s discuss Millennials! Love them or not, Millennials are the future!
As discussed in my previous blog, the question of a generation gap in banking is a bit nebulous. Depending on who you ask the answers can vary. One thing is clear, no generation is all branch or all digital. There is always a blend of services used and preferred methods for obtaining information.