Publish or Perish...It's Not Just for Professors Anymore

Posted on October 6, 2017 at 3:00 PM by Deidra Colvin

Despite the proliferation of texting, snapping, and sliding into one's DMs, the skill of writing is as vital today as it was pre-social technology. Especially in business.

If you aren’t blogging in your personal life, odds are you’re doing it professionally. If you consider yourself, or want others to consider you, a subject matter expert, you’re going to have to prove it. How? Write a post for your company blog, or a guest post for a leading industry blog. Write an article in a well-reputed trade publication. Deliver a speech at an acclaimed conference. Pull together a white paper, a How-To Guide, a Top 10 list...you get the point. Your company can't establish itself as a thought leader without publishing a sea of well-written, highly relevant, and supremely accurate content. Where does that content come from? You, my friend.

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