Earlier this week I participated in American Banker’s BankAI 2017 conference, learning and sharing insights with some of the brightest minds on how data, analytics and bankbots will change banking. It was exciting to see all the different use cases ranging from Bank of America’s digital assistant Erica to probably a few too many chatbot demos showing how to get your routing number. However, the coolest example of using data to enhance the customer experience and increase the total customer value actually took place a week earlier while I was traveling with my family at the original “Mickey Mouse operation” – Disneyland®. Stay with me on this concept, and it will change how you look at customer engagement…
We talk a lot about risk in the financial industry: financial risk management, the role of risk-based capital, measuring profitability based on risk characteristics and the need for risk-based loan pricing, etc.
But what does it really mean?
Despite the proliferation of texting, snapping, and sliding into one's DMs, the skill of writing is as vital today as it was pre-social technology. Especially in business.
If you aren’t blogging in your personal life, odds are you’re doing it professionally. If you consider yourself, or want others to consider you, a subject matter expert, you’re going to have to prove it. How? Write a post for your company blog, or a guest post for a leading industry blog. Write an article in a well-reputed trade publication. Deliver a speech at an acclaimed conference. Pull together a white paper, a How-To Guide, a Top 10 list...you get the point. Your company can't establish itself as a thought leader without publishing a sea of well-written, highly relevant, and supremely accurate content. Where does that content come from? You, my friend.