The following blog is in honor of America’s Independence Day and my son FINALLY completing his Economics course in high school. It is not an endorsement or objection to any political party. There…that is out of the way—on to the blog!
In previous blogs, we discussed banking and Baby Boomers and Gen X-what each generation wants and doesn’t want in their financial institution relationships. Not surprisingly, both generations are tech users with unique financial needs. Now, let’s discuss Millennials! Love them or not, Millennials are the future!
As interest rates continue rising, community financial institutions that take a more strategic and data-driven approach to loan pricing and portfolio management will stand to benefit from the strengthening economy. Loans are one of the most profitable ways to leverage an institution’s funds, so banks and credit unions with an extensive understanding of their loan pricing models will be positioned for maximum portfolio growth and profitability.